Trying to push firmware, but says wrong SKU

Hello all,
I am trying to recover my phone. ZE551KL.
in twrp i am trying to install the firmware it needs. but it keeps telling me

PLEASE USE THE RIGHT SKU FOR UPDATING...
Error executing updater binary in zip '/external_sd/UL-Z00T-WW-1.17.40.1531-USER.ZIP'

i have tried all the firmware for my phone and i have tried this as well
http://forum.xda-developers.com/zenf...601kl-t3333482


Any help on what to do next would be superb.

Thanks all!